Graphic Design
As a graphic designer, I have learned to wear many hats and take pride in utilizing my diverse skill set to see my projects through from conception to completion. What's with all the trucks? I have worked for a premium truck manufacturer for the past two years, so my artistic passions have been focused on making garbage trucks glamorous!
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Take the images below; they are a high-level sample of my design, photo editing, and copywriting for a multimedia ad campaign, "Custom-Built for a Cleaner Tomorrow." The campaign strategy was to excite the viewer and prompt them to reach out virtually or in person, with the ultimate goal being truck sales. Click each image below for details.
The results
website visits increased by 31% with 16 truck leads generated
The samples below are from two of my larger scope projects.
The Calendar's purpose was to increase brand awareness and highlight customer trucks. I edited all the imagery, created the layout, and wrote the copy. It had 2,500 copies printed and distributed to customers nationally and I even got to be the photographer for multiple shoots!
This Refuse Brochure is one of a series of seven 12 to 16-page truck brochures I built over the past two years. I photographed the imagery, designed the layout, and wrote the copy. Each booklet has had 500 copies printed to date, and it serves as a sales aid for customers, distributors, and the sales team.
